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News
Smaller World, Wider
MBC News |
| MBC news has been the eyes and
ears of Koreans for the last four decades, bringing
the most up-to-date, accurate and impartial information
across the country. With 19 regional stations in
Korea, 9 permanent overseas bureaus, and service
arrangements with CNN, APTN, NBC and Reuters TV,
MBC delivers the world into our homes. |
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| MBC also produces in-depth
analysis programs such as News Magazine 2580, 100-Minute
Debate, Economy Magazine and North Korea Report,
which cover political, economic, social and cultural
issues of the day. Combined with an international
news coverage, MBC news has earned the trust of
Koreans as the most reliable and credible source
of information. |
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| MBC also provides a worldwide
news service at www.iMnews.com. |
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Drama
Taking the Korean Wave All Over the World |
| MBC is widely known as the ¡°Kingdom
of Drama¡± producing about 750 hours of quality dramas.
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| MBC dramas have gained a prominent
stance in the international arena. Trendy and fun
dramas have driven the so-called ¡°Korean Wave¡± across
Asia. MBC dramas are being exported to 23 countries
including those in the Americas, the Middle East,
Central Asia and Africa. |
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| Jewel in the Palace, in particular,
recorded the highest ratings in China Taiwan and
Hong Kong. Its sensation has shifted to Japan, where
it is aired via NHK. My Lovely Samsoon (2005's smash
hit in Korea hovering above 50% in ratings) and
Princess Hours (2006's smash hit Korea) is sure
to succeed Jewel in the Palace and propel the "Korean
Wave" force. |
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Sports
Giving You
the Best of the Best |
| After serving as the host broadcaster
during the 1986 Seoul Asian Games and the 1988 Seoul
Olympic Games, MBC¡¯s sophisticated sports broadcasting
technology and know-how drew an enormous audience
to MBC during the 2002 FIFA World Cup KoreaJapan,
capturing the highest ratings nationwide. |
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| Its around-the-clock broadcasting
of the 2004 Athens Olympic Games with the appearance
of former Olympic star players as commentators was
a huge success. |
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| MBC¡¯s aim is to rise as a globally
competitive sports broadcaster. To this end, MBC
established MBC/ESPN Star Sports in partnership
with ESPN Star Sports to enable offering of top
international sporting events to Korean audience
via cable and satellite platforms. |
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Entertainment
Developing a New Genre
of Entertainment |
| MBC entertainment programs captivate
the audience and leave a lasting impression. An
optimal blend of public service and entertainment
value creates award-winning programs. These programs
have helped to trigger nationwide public service
projects to illustrate what entertainment programs
can do for a greater social cause. |
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MBC¡¯s hallmark weekend programs
Exclamation! and Sunday Night have not only given
laughter but also deeply touched the hearts of the
audience. Open Your Eyes, the miraculous medical
project in Exclamation! has a resonation far more
powerful than fictional dramas as this reality program
deals with real people and gives them hopes.
Armed with fresh ideas, MBC variety programs are
clearly distinguished from ordinary likes, even
bringing reverberations to society. |
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Current
Affairs & Documentaries
Applying an Innovative Perspective |
| MBC documentaries strike a delicate
balance between education and entertainment. Recognized
for their human touch, MBC documentaries encompass
a wide range of issues on the Korean society, foreign
affairs and environmental issues. Recent documentaries,
namely Glacier, Middle East and Journey Toward Buddhism
highlighted MBC? use of HD technology and sophisticated
production skills. |
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| Producer¡¯s Note which first
aired in 1990, has earned fame and prestige for
its in-depth investigations from the producer¡¯s
perspectives. Producer¡¯s Note mirrors the very spirit
of MBC. |
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| International TV Awards have
also acknowledged MBC current affairs and documentaries,
which have won numerous recognition from such prestigious
festivals as Banff TV Festival, ABU Prizes, Earth
Vision, Asian TV Awards and Japan Wildlife Festival.
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