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| MBC’s
corporate philosophy rests on two pillars:
respect for human dignity and for the sanctity
of life. MBC is on a mission to lead Korea
into the digital age and to enrich the lives
of the Korean people. |
| The
following four principles serve as MBC’s guiding
ideals: |
I.
Center for Korean Cultural Life
II. Independence and Impartiality in Broadcasting
III. Firm Cultural Identity amid Globalization
IV. Broadcasting for a Unified Korea
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| MBC strives to reciprocate viewers’s support via
continuous dedication to this corporate philosophy
and production of the highest quality programming. |
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| Public
Broadcasting |
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| The Foundation for
Broadcast Culture, which
holds 70% of MBC shares, was created
on December 31, 1988. The Foundation helped
to free MBC from external constraints, thus
resulting in greater independence of the Korean
broadcasting industry.
The governing body of the Foundation consists
of nine directors and an auditor who represent
a wide range of fields in the Korean society.
According to the Foundation for Broadcasting
Culture Act, 15% of operating profit
must be returned to the Foundation
for public use. Moreover, Korean Broadcasting
Law requires MBC to contribute 4.75%
of total advertising revenue to
the Broadcasting Development Fund operated
by the Korean Broadcasting Commission, which
undertakes broadcasting development tasks
as well as arts and cultural projects. |
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Cultural
Performance and Public Service Projects |
| MBC sponsors world-renowned
performances such as the Vienna Philharmonic
Orchestra, the Three Tenors (Carreras, Domingo
and Pavarotti), the Bolshoi Ice Ballet, and
musical AIDA. MBC also produces traditional
Korean musicals, plays and children’s musicals
to give wide cultural exposures to the general
public. MBC aims to share culture and promote
community service through events such as the
Children’s Story Competition, the MBC Volunteer
Competition, the University Singer and Songwriter
Competition, the Korea Art Fair and 365 Days
of Sharing.
MBC annually donates US$1.4 million
to the Chung-Soo Scholarship Foundation
which owns 30% of MBC shares
and to this date has provided scholarship
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| 30,000 students.
Since 1990, MBC’s public service project ‘New
Life to Children’has given new life to 6,100
children who were suffering from heart disease
by assisting in surgery costs. Currently,
MBC is expanding its social responsibility
with its Public Welfare Service Team |
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